Depilex Model Town Lahore
Women's premium salon identity—elevated for trust, beauty ritual storytelling, and service clarity.
SERVICES
- Experience Mapping
- Positioning Pillars
- Service Menu Architecture
- Visual Refresh
- Guideline Suite
RESULTS
- Improved Client Confidence
- Unified Tone & Imagery
- Upsell Friendly Structure
- Faster Campaign Production
TIMELINE
- Research – 2 wks
- Strategy – 3 wks
- Identity – 3 wks
- Rollout – 2 wks
Strategic Foundation
Depilex Model Town Lahore required a refreshed expression aligned with modern beauty ritual culture while preserving heritage trust. Fragmented service naming and inconsistent campaign visuals reduced perceived premium positioning.
Messaging Framework
A ritual-focused narrative structure organized services into Care, Style, Renewal categories—enabling cross-sell opportunities and intuitive client navigation. Tone updated to confident, warm, and expertise-led.
Implementation
We delivered a modular campaign kit (social tiles, reels covers, offer badges), refined color accents (velvet plum / soft cream / gold), and a structured treatment menu layout improving booking clarity. Placeholder copy will be replaced with quantitative impact later.